Digital analytics encompasses the collection, measurement, analysis, visualization and interpretation of digital data illustrating user behavior on websites, mobile sites and mobile applications, social media, external IoT and data is generated outside of enterprise’s core area of function and operation Digital analytics enables brands, website owners to understand how their sites and apps are being found and used. Using digital analytics data, companies can optimize the customer experience on their websites, mobile sites, and mobile apps, and also optimize their marketing ROI, content offerings, and overall business performance.
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
Social Media Analytics
Social media analytics is the process of gathering data from customer and stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses.
The capture, management and analysis of data to provide a holistic view of the digital customer experience that drives the measurement, optimization and execution of marketing tactics and business strategies. Digital Intelligence combines data from Website, Mobile App, Social Media and other digital engagement with customers to help marketing teams optimize marketing spend and win in marketplace.