At this stage of the program / project we define the high-level scope and direction of the project is and agreement is reached with the key stakeholders.
Workshops are used to bring all of the relevant stakeholders together so that decisions can be made based on a clear understanding of what the business and user goals are for the project.
Customized interviews that leverages our knowledge library with business or project stakeholders is conducted to understand their goals, targets, priorities, requirements and constraints in relation to a specific project. As it is a semi-structured.
User Experience Plan
A User Experience Plan is an agreed definition of what the User Experience needs to be based on User insights and brand values.
A Transformation plan is overall plan for the transformation of the changes to the system on the organization.