Social media creates new opportunities for companies that want to engage better with customers. Real engagement, which binds customers to companies, can drive revenue gains and reduce the costs associated with customer churn. However, engagement through social media requires new ways to manage and understand customer interactions.
Social media marketing is like every other marketing campaign: it’s a process that needs to be monitored and managed. The difference is that the social media marketing process is iterative and can change and adapt more quickly than traditional marketing campaigns.
Our Social Media Analytics helps organizations to listen and understand trend, sentiments and customer feedback to proactively take actions to remedy an emergent problem or to capitalize on an opportunity.
Our Analytics enables empowers marketing professionals to properly design, initiate, and manage social media marketing campaigns, and gain deep customer understanding and monitoring for the effectiveness of these campaigns.